Retail has always been about attention. The store that catches a shopper’s eye, communicates value quickly, and creates an inviting atmosphere is the one that earns the sale. Digital signage has become one of the most effective tools retailers have for doing all three — and the technology is now accessible to businesses of every size.
Here’s how retailers are putting digital displays to work on the shop floor.
The storefront window is your first impression. A static poster competes with every other static poster on the street. A bright, moving screen stands out. Retailers using digital window displays report increased foot traffic because motion naturally draws the eye.
A looping video of your latest collection, a rotating gallery of customer reviews, or a dynamic countdown to a sale event all perform better than printed alternatives. And unlike a poster, you can update your window display from your laptop without sending anyone to the store.
With IntelDisplay, changing your window content is as simple as updating a playlist in the web console. The change pushes to the display automatically — no USB drives, no on-site visits.
Once customers are inside, digital signs guide their attention. Retailers use in-store screens to:
The key advantage over printed signage is speed. A retailer can launch a flash sale across all locations within minutes, run it for two hours, and then return to regular programming — all from a single dashboard.
Retail environments often have tight spaces where traditional landscape screens don’t fit. Portrait-oriented displays are ideal for endcap positions, narrow columns between sections, and alongside product shelving.
IntelDisplay supports both landscape and portrait orientations natively, with automatic transcoding for content across resolutions up to 4K. This means you don’t need to produce separate content assets for each orientation — upload once, and the platform adapts.
Portrait screens are also a natural fit for social media-style content. If your marketing team already produces vertical video for Instagram or TikTok, that same content can be repurposed for in-store displays with minimal effort.
Retail runs on campaigns — back to school, holiday sales, new season launches, clearance events. Each campaign brings new messaging that needs to appear on every screen across every location, often on a specific date.
IntelDisplay’s scheduling system handles this with date-range schedules and priority-based conflict resolution. Set up your holiday campaign content weeks in advance, configure it to start on Black Friday at store open, and assign it a high priority so it overrides regular content automatically. When the campaign ends, displays revert to their standard playlists without anyone lifting a finger.
For retailers with seasonal product rotations, this means displays always match what’s currently on the floor — no more screens promoting summer items in October.
For retail chains, brand consistency across locations is non-negotiable. Every store should display the same promotions, the same brand messaging, and the same visual identity. At the same time, individual stores may need localized content — a specific product that’s only stocked at certain locations, or a local event partnership.
A cloud-based platform solves both needs. Manage global content centrally, but assign location-specific playlists where needed. Every display connects to the same management console, registered with a simple 6-character code. Add a new store’s screens in minutes without scheduling an IT deployment.
IntelDisplay’s dashboard shows the real-time status of every screen across all locations, with a 30-second heartbeat monitor. If a display goes offline, you know immediately — not when a store manager happens to notice.
The investment is modest. A consumer-grade display or Android TV device handles playback. IntelDisplay costs $5 per display per month on annual billing, with all features included — no tiers, no feature limits. Every screen gets unlimited playlists, full scheduling, 5 GB of cloud storage, and remote monitoring.
For a retailer running 10 screens across two locations, that’s $50 per month for a system that replaces printed signage, enables real-time promotions, and keeps every display current and on-brand. Compare that to the ongoing cost of designing, printing, and distributing physical signage for every campaign.
You don’t need to outfit your entire store on day one. Start with one or two high-impact placements — the storefront window, the checkout counter, or a key product display. Measure the impact, refine your content, and expand from there.
Get started with IntelDisplay and see what digital signage can do for your retail business.